BC.GAME, an online gaming company, has reached a landmark $40 million partnership to become Leicester City’s principal partner. The iGaming company BC.GAME is the “Official Principal Partner” with the English professional football team Leicester City for an unprecedented partnership of $40 million. Beginning with the 2024/25 season, BC.GAME will be branded as the primary sponsor on the front of the shirts of the Leicester City Men’s First Team and the adult replica shirts, Leicester City announced on July 5. The partnership ranks as one of the most lucrative deals in Leicester City’s history. Alongside the partnership, BC.GAME plans to launch its own cryptocurrency called $BC, which will be the native token of the BC.GAME platform, designed to provide unique value to token holders and users of the platform through unique incentives and useful features. $BC is the platform's administrative token and also the utility token for the use of game items on the BC.GAME platform. Introducing $BC: Enhancing Player Experience on BC.GAME Platform BC.GAME launched $BC, an all-new cryptocurrency to enhance player experience on the platform, aiming to afford users a more integrative and seamless gaming experience