BC.GAME, an iGaming platform, has signed a $40 million agreement to become Leicester City's primary partner from crdcrew forum

[Mr.Tom]

BC.GAME, an online gaming company, has reached a landmark $40 million partnership to become Leicester City’s principal partner. The iGaming company BC.GAME is the “Official Principal Partner” with the English professional football team Leicester City for an unprecedented partnership of $40 million. Beginning with the 2024/25 season, BC.GAME will be branded as the primary sponsor on the front of the shirts of the Leicester City Men’s First Team and the adult replica shirts, Leicester City announced on July 5. The partnership ranks as one of the most lucrative deals in Leicester City’s history. Alongside the partnership, BC.GAME plans to launch its own cryptocurrency called $BC, which will be the native token of the BC.GAME platform, designed to provide unique value to token holders and users of the platform through unique incentives and useful features. $BC is the platform's administrative token and also the utility token for the use of game items on the BC.GAME platform. Introducing $BC: Enhancing Player Experience on BC.GAME Platform BC.GAME launched $BC, an all-new cryptocurrency to enhance player experience on the platform, aiming to afford users a more integrative and seamless gaming experience

 

[postdra]

BC.GAME, an online gaming company, has reached a landmark $40 million partnership to become Leicester City’s principal partner. The iGaming company BC.GAME is the “Official Principal Partner” with the English professional football team Leicester City for an unprecedented partnership of $40 million. Beginning with the 2024/25 season, BC.GAME will be branded as the primary sponsor on the front of the shirts of the Leicester City Men’s First Team and the adult replica shirts, Leicester City announced on July 5. The partnership ranks as one of the most lucrative deals in Leicester City’s history. Alongside the partnership, BC.GAME plans to launch its own cryptocurrency called $BC, which will be the native token of the BC.GAME platform, designed to provide unique value to token holders and users of the platform through unique incentives and useful features. $BC is the platform's administrative token and also the utility token for the use of game items on the BC.GAME platform. Introducing $BC: Enhancing Player Experience on BC.GAME Platform BC.GAME launched $BC, an all-new cryptocurrency to enhance player experience on the platform, aiming to afford users a more integrative and seamless gaming experience

Is BC.GAME’s $40M Leicester City Deal a Game-Changer for iGaming & Crypto Integration?

 

[Jadhhifi]

Is BC.GAME’s $40M Leicester City Deal a Game-Changer for iGaming & Crypto Integration?

Big global visibility + crypto legitimation
​

• By hooking up with a prestigious football club like Leicester City, BC.GAME instantly gains worldwide exposure. Their logo on the team’s jerseys — seen by millions of fans and broadcast globally — signals that crypto-powered iGaming can play on a big, mainstream stage. PR Newswire+2Sport Betting Insights+2
• This elevates crypto gaming from niche forums to stadium banners — helping normalize and legitimize crypto-based platforms to everyday sports fans.

Bridging entertainment, sport & blockchain innovation​

• BC.GAME isn’t just sponsoring football — they’re integrating their own token ($BC) into the iGaming ecosystem. That means fan engagement could combine sport fandom, gaming, and crypto benefits (features, tokens, rewards) in one seamless experience. PR Newswire+1
• For users already comfortable with blockchain and crypto, this could feel modern, progressive — a natural evolution of online gaming.

Opening new market pathways​

• Especially in regions where crypto adoption is rising and traditional gaming regulation lags, a high-profile sports tie-in helps reach new audiences. The club’s global fanbase provides a ready pool of potential users who might be curious once they see familiar branding. PR Newswire+1
• This could encourage other iGaming platforms and crypto-projects to consider similar collaborations — potentially accelerating crypto integration across sports and entertainment industries.

Driving innovation and user experience​

• When a major club and a crypto-gaming platform partner up, there’s incentive to deliver high quality, transparent, and user-friendly services. That can push the entire iGaming + crypto space to improve, innovate, and adopt better tokenomics, fair-play systems, and community features.

 

[Fuilwitiom]

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BC.GAME, an online gaming company, has reached a landmark $40 million partnership to become Leicester City’s principal partner. The iGaming company BC.GAME is the “Official Principal Partner” with the English professional football team Leicester City for an unprecedented partnership of $40 million. Beginning with the 2024/25 season, BC.GAME will be branded as the primary sponsor on the front of the shirts of the Leicester City Men’s First Team and the adult replica shirts, Leicester City announced on July 5. The partnership ranks as one of the most lucrative deals in Leicester City’s history. Alongside the partnership, BC.GAME plans to launch its own cryptocurrency called $BC, which will be the native token of the BC.GAME platform, designed to provide unique value to token holders and users of the platform through unique incentives and useful features. $BC is the platform's administrative token and also the utility token for the use of game items on the BC.GAME platform. Introducing $BC: Enhancing Player Experience on BC.GAME Platform BC.GAME launched $BC, an all-new cryptocurrency to enhance player experience on the platform, aiming to afford users a more integrative and seamless gaming experience

With BC.GAME securing this huge $40 million partnership with Leicester City and even launching their own token $BC, what do you all think this means for the future of iGaming and football sponsorships? Do you see this kind of collaboration making the gaming experience better for fans, or is this just the beginning of something even bigger for the industry?