cyber career path

CyberFirst is a programme led by the National Cyber Security Centre to encourage young people to go into cyber security careers. The programme collaborated with the Government of the United Kingdom to run a "Rethink Reskill Reboot" campaign. The campaign is notorious for a 2020 advertisement Fatima's next job could be in cyber. (she just doesn’t know it yet). The advert depicts a ballet dancer named Fatima and suggests that she should retrain to become a cyber security worker. Despite being part of the wider campaign involving adverts depicting multiple other workers such as barbers moving to tech work that had started in 2019, it received criticism from artists and politicians in October 2020 during the COVID-19 pandemic for being "patronising" and harmful towards the arts. It was subsequently taken down due to the backlash.

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