Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs (also commonly referred to as "niche websites") may appeal to "geographic areas, a speciality industry, ethnic or age groups, or any other particular group of people." While there is also debate that every blog is, in some form, a niche blog, the term as it applies to marketing refers to a particular kind of blog.
Neither blogging nor niche marketing is a new concept. However, only in recent years has the concept of a niche blog come into being.
Niche blogs typically contain affiliate links or advertisements (e.g., pay-per-click or products or both). In some cases, the purpose of the niche blog is to invite the reader into visiting another website that might attempt to sell the reader a product or service.
Niche blogging and spam blogging (i.e., a splog) are often hard to distinguish. However, the reliance of niche blogging on pay-per-click advertising and other revenue streams usually requires blogs to have valuable content related to their chosen niche, unlike a splog.
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